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Learn + Go Presentations
The New Era of Risk Intelligence
Date: Sunday, March 1 | Time: 4:30 - 5:00 p.m. | Location: TCA Exhibit Hall | Presented by: Lytx
As technology transforms the fleet industry, risk is no longer one-dimensional—or predictable. Road conditions, driver behavior, and vehicle performance each present unique and evolving challenges that demand more than traditional safety measures. This session introduces a new era of risk intelligence, showing how fleets can move beyond surface-level assessments to uncover hidden vulnerabilities and opportunities. Attendees will learn how to identify and prioritize risks that matter most, apply smarter strategies to protect drivers and assets, and build a proactive safety culture that adapts to today’s complex operating environment.
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Valuable Takeaways:
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Understand why traditional, one-dimensional safety approaches are no longer sufficient for today’s fleets.
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Learn how to apply a multi-dimensional model of risk that includes road, driver, and vehicle factors.
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Explore best practices for overcoming common barriers such as data overload and driver resistance.
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Review real-world results and metrics from fleets that adopted a risk intelligence approach.
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Identify actionable next steps to implement and sustain proactive, data-driven safety strategies in your own fleet.
Brendon Hill
Senior Vice President of Product
Lytx
TBD
Busy Isn't the Same as Productive: A Carrier Conversation on Where Time Really Goes
Date: Sunday, March 1 | Time: 5:10 - 5:40 p.m. | Location: TCA Exhibit Hall | Presented by: PCS Software
Fleet teams today are working harder than ever, yet many leaders feel like they’re making less progress. Dispatchers are overloaded, managers are constantly reacting, and leadership teams struggle to separate real productivity from nonstop activity. This fireside-style conversation brings together Jason Douglass, VP of Community & Engagement at PCS, and Carrier Customer X, a carrier leader navigating the realities of running a fleet under constant operational pressure. Together, they will explore where fleets unintentionally lose time across dispatch, operations, and leadership workflows—and why being busy often masks deeper inefficiencies. Drawing from real-world carrier experience, the discussion will highlight common productivity traps, the leadership decisions required to move past them, and the practical changes that help teams focus on work that truly moves the business forward. Attendees will gain peer-driven insights they can apply immediately to reduce wasted effort, improve team alignment, and build stronger, more resilient operations—regardless of where the market is headed.
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Valuable Takeaways:
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Learn how common day-to-day habits create hidden inefficiencies that drain time, margin, and team energy.
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Apply practical ways to evaluate what work matters, what doesn’t, and where leadership focus has the biggest impact.
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Gain actionable insights from real carrier experience they can put to work immediately — without changing their entire operation.
Jason Douglass
Vice President of Community & Engagement
PCS Software
TBD
Beyond Gut Feel: How One Fleet Built a Smarter, More Profitable Dispatch Operation with AI
Date: Sunday, March 1 | Time: 5:50 - 6:20 p.m. | Location: TCA Exhibit Hall | Presented by: Optym
AI is everywhere in trucking conversations today, yet most fleets are still unsure how to turn the buzz into practical, operational value. In this session, Market Express shares how they transformed one of the most complex and profit-sensitive parts of a truckload operation—dispatch and daily planning—by shifting from manual, reactive decision-making to an augmented intelligence approach that blends human judgment with AI-driven optimization.
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Leaders from Market Express and Optym will walk through what the fleet learned when modernizing its planning process: how clearer visualization improved decision speed, how AI surfaced utilization gaps, and how automated “what-if” recommendations helped planners replan loads, eliminate unnecessary miles, reduce layover exposure, and create more profitable loads.
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Valuable Takeaways:
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Real-world examples of AI augmenting daily planning decisions (delay recovery, relays, utilization fixes, and multi-trip tours)
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Evaluate considerations when blending human expertise with automated recommendations
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Develop a practical roadmap for initiating AI adoption without high disruption or technology overhaul
Danny Zeenberg
Director, Products for Truckload
Optym
James Trendell
Director, Operations Support
Market Express
Advanced Occupant Protection Systems in Commercial Trucks
Date: Monday, March 2 | Time: 3:10 - 3:40 p.m. | Location: TCA Exhibit Hall | Presented by: IMMI
Commercial trucks are not required by federal law to utilize any occupant protection technologies beyond the most basic systems (seat belts, bunk restraints, and a fire extinguisher). This session is intended to educate key decision-makers in the trucking industry about technologies that are currently available today that can save truckers lives. By being aware of those technologies, understanding what they do and the benefits they offer, and how to specify them in their next purchase, those decision-makers can put their drivers in a much safer driving ecosystem.
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Valuable Takeaways:
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Identify required and emerging occupant protection technologies.
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Evaluate technology performance and potential fleet benefits.
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Locate safety technology availability by truck brand and model.
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Analyze industry safety trends and their impact on future fleet operations.
Gabe MacForlane
Executive Director of Commercial Sales
IMMI
TBD
AI in Action: A LIVE Freight Network Optimization
Date: Monday, March 2 | Time: 3:50 - 4:20 p.m. | Location: TCA Exhibit Hall | Presented by: Optimal Dynamics
What happens when your network hits the Optimal Dynamics engine? We’ll walk through real Proof-of-Value results — live and unscripted. From profitability to service coverage to loaded mileage gains, you’ll see the impact of AI-driven decision automation in action. And with seamless integration with leading TMS and ELD providers, combined with the power of agents, the time to value is significantly accelerated, allowing you to start making better decisions, faster.
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Valuable Takeaways:
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Analyze the Quantifiable Impact of Decision Automation
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Strategize for Efficiency and Profitability in a Challenging Market
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Learn How Your Peers Are Making Strategic Tech Investments to Gain a Competitive Edge
Ben Marks
Sr. Director, Sales Engineering
Optimal Dynamics
TBD
Building the Digital Workforce: How Carriers Use Automation to Scale Without Expanding Payroll
Date: Monday, March 2 | Time: 4:30 - 5:00 p.m. | Location: TCA Exhibit Hall | Presented by: EBE Technologies
Transportation carriers are under increasing pressure from rising operating costs and growing customer expectations. Many organizations are discovering that growth no longer comes from adding staff but from rethinking how work gets done.
This session introduces the concept of the Digital Workforce which is software-based automation that works alongside teams to handle repetitive, rules-driven tasks across the back office. Attendees will learn how carriers like Hogan Services, Inc. are using a Digital Workforce (OCR, AI, and RPA) to preserve “work by exception” models, improve scorecard performance, accelerate payment cycles, and reduce operational risk without disrupting existing systems.
Through real-world examples from Hogan Services, Inc., this presentation will demonstrate how automation supports billing, EDI monitoring, carrier scorecards, collections, and exception management. The focus is on developing scalable processes, driving adoption, and improving operational results.
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Valuable Takeaways:
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Define what a “Digital Workforce” means in a carrier environment.
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Identify back-office processes best suited for AI and RPA automation.
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Implement automation without replacing existing TMS or Operational Systems.
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Improve customer scorecards and payment cycles through proactive automation.
Larry Kerr
CEO
EBE Technologies
Ned Kriegshauser
Director, IT Business Support
Hogan Services, Inc.
Digital API Standards That Deliver: Cutting Waste, Saving Time, and Protecting Your Bottom Line
Date: Tuesday, March 3 | Time: 12:15 - 12:45 p.m. | Location: TCA Exhibit Hall | Presented by: NMFTA
In a business where every minute and margin counts, inefficiency is costly. The Digital Full Truckload Council (DFTC)—part of NMFTA’s Digital Standards Development Council (DSDC)—is working with carriers, shippers, 3PLs/brokers, and tech providers to eliminate manual processes, streamline load management, and create consistent digital communication across the supply chain.
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In this fast-paced Learn & Go session, DSDC leaders will demonstrate how open, industry-built API Standards reduce costly billing disputes, accelerate payment cycles, and simplify the shipment lifecycle from tender to delivery. You’ll walk away with actionable insights on how digital standardization can drive profit, protect your bottom line, and prepare your business for what’s next.
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Valuable Takeaways:
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Understand the financial impact of manual inefficiencies in load tendering, scheduling, and invoicing—and how digital API Standards eliminate hidden costs.
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Discover real-world applications of DSDC’s Full Truckload standards that are improving collaboration between carriers, 3PLs/brokers, and shippers across the industry.
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Learn how to future-proof and safeguard your operations by adopting open, scalable digital API Standards that reduce friction, improve data accuracy, and safely transfer load info.
Keith Peterson
Vice President of Operations
National Motor Freight Traffic Association (NMFTA)
